BRIO NUTRITION

Brio Nutrition was a brand new company when I joined, giving me the opportunity to help build its digital presence from the ground up. What began with organizing training materials eventually grew into managing the company’s social media, website, weekly newsletters, Canva design, Shopify reporting, and digital organization.

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Brio operated in the CBD industry, which came with unique challenges around regulations, platform restrictions, and what could be communicated online. Creating content meant being thoughtful about language, claims, and how the brand was represented across platforms. At one point, the company’s entire social media account was shut down, requiring us to start from zero and rebuild our online presence.

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The company also served as a parent brand to three additional businesses, giving me experience managing social media and content across multiple brands and audiences.

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This experience taught me so much of what I know today about social media, content, and the behind the scenes work that goes into running a business online. I’ll always be grateful for the opportunity to start somewhere, learn as I went, and grow alongside a company from the beginning.