BUILDOMETRY
BUILDERS

Buildometry Builders was created as a separate social media presence under Buildometry with a specific purpose: to speak directly to builders and contractors while giving us another place to showcase the company’s work, projects, and capabilities.

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Rather than putting every piece of content onto the main Buildometry account, this platform allowed us to create a more targeted conversation with a different audience. The goal was to connect directly with builders and contractors, introduce them to Buildometry, and showcase the company as a resource and partner for their projects.

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I helped develop the content strategy and manage the account, creating content specifically tailored to this audience. We shared new and upcoming business projects, highlighted completed work, showcased products and capabilities, and created content that spoke directly to contractors and builders.

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The account also gave us the freedom to publish more frequently without overwhelming the main Buildometry audience. By creating a separate platform for a specific audience, we were able to keep the main Buildometry account focused while giving builders and contractors content that was more relevant to them.